Video is a powerful way for fitness businesses/coaches to connect with their audience and build their brand. Since the start of the pandemic, this is more true than ever. Today I chat with Richard Playfair, owner of Sweatlife Films, a leading video production company for the UK fitness industry, whose clients include Les Mills, UK Active, Beachbody and many boutique gyms and successful Personal Trainers.
Richard shares a wide array of practical tips for behind and in front of the camera, we also discuss branding, content creation for social media, websites, building video-based products, marketing strategies, branding and more.
If you run a modern business, are an expert who wants to have a stronger brand and more sales... today's podcast will be useful for you.
p.s All episodes of the Business School Podcast are also available on all podcast platforms and on youtube at DanRoberts/TV